Insights

Product Hunt - By the Numbers

Alex Cohen Alex Cohen  | 

If you’re in the tech world, doing anything from building drones to developing a new B2B accounting solution, you’ve most likely heard of Product Hunt. What once used to be a hobby site for early adopters to find the next great tool, has now turned into a launching pad that drives enough exposure for a lot great startups to get off the ground quickly.

But how much early traction does Product Hunt actually drive to your product?

If you don’t have a few minutes to read this entire post, the answer is summed up nicely with: A significant amount. Product Hunt can easily get you your first 1000 or 1500 early users, and all it takes is building a product worth being shared. If you’ve got these sharing mechanisms in place (hint: we didn’t), you can grow and scale quite quickly.

We launched at TechCrunch Disrupt NY16 roughly 6 weeks ago, and the day after our launch someone found out about us and shared Birch on Product Hunt. Below are some of the early statistics via Google Analytics that hopefully will give other peeps focused on getting on Product Hunt some insight.


On May 11th we were shared on Product Hunt. I actually didn’t find out until hours after we were posted and scrambled to get my account linked to Birch and start answering questions.

We had good site traffic the first two days, but the excitement from PH quickly died down after this time period. What’s different about Product Hunt site traffic vs. other traffic is that your conversion rate should hopefully be much higher given these people are coming with the intent of signing up to see what you’re all about.

To give you an idea of how this traffic compared to TechCrunch traffic (we were, after all, in the Disrupt Competition), this is what the same period of time looked like from TechCrunch:

This was primarily from the article, and I’m not sure out of the other thousands of site visits that got grouped under “direct traffic”, how many of those came from folks seeing us on TC and searching Birch Finance on Google.

We were picked up by “TwoCents” on Lifehacker a couple of days after Product Hunt and TechCrunch. Take a look at the site traffic we got from LifeHacker and it should give you a good idea as to how motivated Product Hunt users are to try out new shit.

Crunching the numbers. This how Product Hunt stacks up to other sites:

Final thoughts:

If you can get on Product Hunt, go for it. It’s a really great site to find your early adopters who are more than happy to try you out and tell you absolutely everything that’s wrong but also give you encouragement as to what they would like to see in what you’re working on.

Looking back on our launch there are a few things I would have done differently, so here is my list of 3 things you should heavily consider doing so when the time comes and you’re being shared around, you’re ready:

1. Have a clear and easy support system. We use Intercom, but to each their own. Giving users a clear channel to ask questions and provide feedback is extremely valuable. And especially for us being in software, early releases are usually accompanied by of a lot of bugs.

2. If you have the ability to set up a good referral or sharing mechanism, make sure you do this. Whether this be a Paribus style “we’ll reduce our commission for every person you sign up” or an Uber “here’s $15 off your first ride” have something in place.

3. Use google analytics and other helpful analytics software to set goals and always think about ways of optimizing to make your funnel increasingly better and hit your metrics. For us, the most important metric is how many people get through to signing up with linking a bank account, because that allows us to provide value by finding the insights out of spending.

I encourage you to try us out at app.birchfinance.com and let me know personally what you think 😊

Reach out to me if you have any questions! Always happy to discuss and brainstorm.

Alex Cohen

Alex Cohen

I run Birch by day and watch cat videos by night

San Francisco, CA